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E-commerce

Over 500 sellers have signed up for Amazon, ahead of Australia-first event

Amazon has announced its first event for potential sellers in Australia amidst broader efforts to recruit local businesses to the platform, which already has over 500 sellers signed up.

The Marketplace Seller Summit will take place on 13 November at Jones Bay Wharf in Sydney and will feature keynote presentations from Amazon Australia country manager, Rocco Braeuniger, and head of Amazon marketplace in Australia, Fabio Bertola, as well as insight from experts and entrepreneurs.

The free half-day event will provide practical guidance on setting up and growing a business online, and is being run in partnership with the Australian Retailers Association (ARA) and small business network, the SME Association of Australia (SMEA).

Attendees will include local retailers, established SMEs and aspiring entrepreneurs.

“The internet and technology have the power to level the playing field between big and small businesses, empowering Australian companies, large and small, to grow their sales and their business online,” said Braeuniger.

“We look forward to enabling local businesses to make their products available to a wide audience, not only in Australia, but also worldwide.”

Amazon today confirmed that over 500 Australian businesses have already registered to sell their products on Amazon Marketplace when it goes live.

In a recent webinar with potential sellers, key account manager, Brittany Rinker, said the company aims to launch Marketplace by late 2017 or early 2018, though she emphasised that this is not an official launch date.

She said Amazon is currently focused on getting businesses signed up and creating listings on Marketplace, which represents over 50 per cent of all items sold on Amazon websites globally.

Adam Mills, founder and CTO of KoalaSafe, which has seen incremental year-on-year sales growth through Amazon Marketplace, said Amazon launching in Australia marks an exciting time for Australian entrepreneurs.

“For those who are selling physical products, Amazon provides a great opportunity to get these products in front of customers and we encourage businesses to take full advantage,” Mills said.

Russell Zimmerman, executive director of the ARA, said he believes Amazon’s arrival brings new possibilities to Australian retailers, small and large.

“We are pleased to work alongside Amazon to bring the Seller Summit to Sydney so that businesses and retailers alike can receive practical advice and guidance on how to make the most of Amazon Marketplace,” Zimmerman said.

Mark Flack, board member of SMEA, the small business community will benefit from access to the right digital tools to take their business to the next level.

“The SMEA is committed to ensuring that our own community has all the information needed to make the most of the digital opportunity,” Flack said.

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