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Louis Vuitton tells customers to “Make it Yours”

A new Louis Vuitton campaign puts the focus on personalisation, with the tagline: “Make it Yours”.

Shoppers can choose from a range of custom patches inspired by the travel stickers that once adorned the fashion house’s iconic trunks. There are five collections, ranging from classic heritage travel stickers to pop icons.

Some represent popular cities while others are symbols such as lipsticks, kittens and flamingos. Customers choose the patches, which are then added to the handbags and other items they have bought. The service is free.

This story first appeared on our sister site, Inside Retail Asia.

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