Bing Lee launches online store

Sydney - August 13 2010

Bing Lee, an electrical and consumer electronics retailer has launched its online retail store

After retailing appliances in Australia for over 50 years, 2010 marks a huge change in how Bing Lee will be conducting business for the next half century. Bing Lee claims to carry over their reputation of "Everything's negotiable" onto the website yet there is no killer app that allows a user to negotiate a deal, rather the user is taken to a contact page where they can contact Bing Lee. Regardless of this, with Peter Krideras (ex Big Brown box) at the helm, Bing Lee should go from strength to strength.

Media release:

This week, Bing Lee launched their first ever online store. The same products you and your family use each and everyday can now be purchased from the convenience of your home computer screen.

Big W appoints First Rate

13 Aug 2010 - Danielle Long

SYDNEY: Big W has appointed search marketing agency First Rate to handle search engine optimisation as it looks to boost traffic to its new transactional retail website.

The Woolworths-owned discount department store chain launched its e-commerce site in May in a bid to take advantage of the growing online retail market.

Head of Big W Online, Sally-Anne Newson, said the appointment of a search marketing agency was “vital to the success of our online store to ensure we reach the right target audience through search engine optimisation".

First Rate will be tasked with SEO for the site in a bid to “help Big W dominate the online retail scene”, First Rate head of marketing Tom Skotidas said.

This article originally appeared in adnews 13 Aug 2010