Virtual bestie: After JLL US deployed ‘Cindy’, mall website traffic skyrocketed
JLL Retail Property Management has seen online website sessions of its shopping centers surge by 500 per cent year on year, just a month after launching a virtual shopper named Cindy.
New site users also increased by more than 1000 per cent and page views jumped by nearly 500 per cent thanks to the “virtual shopping bestie”.
Cindy is part of a strategic, multi-platform social campaign deployed by JLL and integrated agency Imaginuity at 13 of JLL’s shopping centers across the country.
Imaginuity brought Cindy to life with a mix of generative AI tools driven by a proprietary recipe of procedures, prompts and modeling.
Informed by JLL’s shopping center customer profiles, Cindy was created to feel authentic and relatable and work in different market geographies, each with different shopper demographics and psychographic characteristics.
“We carefully crafted her appearance, focusing on every detail from her glowing complexion to her chic hairstyle, ensuring she’s easily recognizable across all platforms,” said Ashlyn Booth, EVP and director of Property Marketing for JLL.
“Think of her as your ultimate style guru, always ready to dish out the hottest info while rocking everything from cozy athleisure to the latest seasonal must-haves.”
According to Corbett Guest, president and chief strategy and innovation officer for Imaginuity, Cindy will enhance the user experience and drive engagement of the malls’ websites through timely content on the latest trends, deals, and shopping center goings-on.
Comment Manually
You must be logged in to post a comment.
No comments