Turnaround strategy pays off for Redbubble parent Articore
Articore, the owner of Redbubble and TeePublic, has turned a profit, with the company praising the success of its “turnaround strategy”.
Gross profits across the two digital marketplaces grew by 6 per cent in the second quarter of the 2026 financial year, compared to the same period the year before.
The growth comes after Articore’s slimming down of its operational costs, with gross profit after paid acquisition (GPAPA) rising by 8.9 per cent from the same quarter in 2025.
“Over the half, the group delivered clear progress against our turnaround strategy,” CEO and MD Vivek Kumar said.
“Marketplace revenue trajectory continued to improve, down 4.5 per cent this half (versus a 11.5 per cent decline in 1HFY25), alongside strong margin expansion and an 8.9 per cent increase in gross profit after paid acquisition (versus a 13.7 per cent decline in 1HFY25).”
Articore’s turnaround strategy has focused on trimming operational costs. The group saw its first profitable fourth quarter in four years in the 2025 financial year.
“These results reflect disciplined execution and a structural step-change in the way we operate,” Kumar added. “As we enter 2026, we are confident we can build on the strength and momentum generated this half.”
The group’s financial results for the first half of 2026 will be released on February 19.
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