Tony Bianco steps onto global stage

Internet Retailing

15th Jun 2017

Australian shoe and accessories retailer Tony Bianco has revamped its website to support a variety of languages and currencies as part of a global push.

The online store now supports 13 local languages and shows customers the fully-landed cost of their order in their local currency in a bid to improve the online shopping experience for customers around the world.

Pitney Bowes provides the underlying software, Complete Cross-Border, taking on much of the risk, according to Tony Bianco director Adam Bianco.

“Our shoes first landed outside of Australia on the feet of some of the most recognised celebrities in the world. Through our partnership with Pitney Bowes, a woman who sees our shoes online or in her favourite fashion magazine, can now easily get them,” Bianco said.

“Global expansion is complex and keeping the high-level of customer service we are known for is a challenge. Pitney Bowes makes international transactions seamless while taking on much of the risk through guaranteed currency conversions, fraud protection and hassle-free delivery.”

While the shoe and accessories brand has been well-known in Australia for over forty years, the brand was catapulted into the world’s most influential fashion magazines and best-dressed lists by Australian models.

Tony Bianco aims to capitalise on this growing awareness through its website.

“We are excited to partner with iconic Australian retailers like Tony Bianco and help get their coveted products into the hands of the most savvy shoppers around the world,” said Jeremy Crooks, the managing director of global e-commerce at Pitney Bowes.

“Complete Cross-Border also take a complex web of taxes, fees, and compliance issues and simplifies it for the customer and the retailer to better manage those critical customer connections from search to delivery.”