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TikTok, Shopify allow Australian online sellers to create short-form videos

TikTok has teamed with Shopify to expand Australian merchants’ reach to the TikTok creative community.

Under the partnership, Australian Shopify entrepreneurs will be able to expand its e-commerce reach, creating and running campaigns directly geared towards the TikTok community.

“This year, we expect to see more merchants invest in delivering seamless digital experiences for their customers by taking advantage of how commerce is evolving,” said Shaun Broughton, MD at Shopify Apac. “Through this partnership, local merchants will benefit from new and fun ways to engage with consumers on their preferred platforms and channels.”

Merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. These functions include ‘one-click’ pixel, one-top-stop campaign creation, and ad credits for merchants.

“By implementing the pixel through the Shopify sales channel, we have seen a 40 per cent drop in [cost per action advertising] and a much stronger correlation to products that are selling online,” said James Wastell, marketing spokesperson at Culture Kings.

Michelle Hu, founder of Etoile Collective, said cost per mille are about 70 per cent lower than the cost per click, and are about 90 per cent lower than their main channel due to the TikTok pixel. 

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