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Thankful to launch Saveful app to help reduce food waste

Australian social enterprise Thankful has secured support from venture studio Shadowboxer to launch an app in November that will help Australians save time and money, and reduce food waste.

Thankful will launch the Saveful app, which is expected to help users save between $2000-$3000 each year.

The company says the app can deliver a personalised user experience based on family’s needs and the ability to build sustainable home cooking habits.

“Enabling people to do more with less with access to flexible meal frameworks, tools, tips, hacks and rewards, Saveful will also give households the ability to instantly see the impact of their actions by tracking food and money saved,” said Saveful CEO Kim McDonnell.

“Collective action is critical and Saveful’s offering is empowering, positive and fun in an often
negative, complex and overwhelming environment. Delivering families with tangible and practical tools that make meal3mes less stressful and more sustainable.”

The company added that governments and organisations may use the household food savings the app will provide to achieve the National Food Waste Strategy, which aims to reduce Australia’s food waste by half by 2030.

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