Temu opens platform up to Australian sellers
Temu is inviting Australian merchants to sell their products on its platform, as part of its local-to-local model.
The Chinese online marketplace has launched its local-to-local model in more than a dozen markets including the US, the UK, Germany, France, Japan, and South Korea.
More than 50 per cent of new sellers on Temu make their first sale within 20 days, according to the company.
“For consumers, the addition of local sellers means they’ll be able to enjoy a broader selection from Australia-based sellers on Temu,” said a Temu spokesperson.
“Local businesses can now tap [into] Temu as a low-cost channel to connect with millions of shoppers, creating new opportunities to expand and reach new customers.”
Launched in 2022, the e-commerce marketplace has expanded to 90 markets across North America, Europe, the Middle East, Africa, Asia, and Oceania. It entered Australia in March 2023.
Temu was ranked the fastest-growing website in Australia with a 72 per cent increase in unique visitors year-over-year, according to Similarweb’s 2025 Digital 100 Australia report.
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