Temu is the fastest-growing online retail brand in Australia
Chinese fast fashion retailer Temu has become Australia’s fastest-growing marketplace, says market research company Ipsos.
Temu, which launched in April, is now the eighth-largest online retail brand in terms of audience size and registered more than 9.2 million users in June.
The research also observed that computer hardware, cinemas, games & toys, ticketing, and pets registered an increase in sales for the month of June while flower shopping, photos, and automotive sales fell.
Likewise, online audience sizes for Flybuys and Coles grew 9.1 per cent and 6.4 per cent, respectively.
Consumers aged 25 to 39 years were the largest cohort online while people in their 40 to 54 years spent the most time online.
- Further reading: Fast-fashion retailer Temu sues rival Shein over US antitrust law