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Subway to launch online ordering platform

Fast food chain Subway said it plans to launch an app and new online ordering platform in the middle of this year.

A Subway spokesperson said they are now in the final stages of testing the platform before launching in Australia.

“Our app will allow our guests to order their favourite sub, salad or wrap from the convenience of their office or home, for collection at their local Subway restaurant,” the spokesperson said.

“We are also looking at further opportunities to integrate our ‘Fresh’ sites with both social media and our app in the near future.”

Subway recently unveiled a brand refresh modernising its offerings and created a new website that highlights key supplier stories and educates customers about the chain’s fresh ingredients.

According to Subway, its “Real Fresh” website aims to give their guests a look behind the scenes at some of the 80 local growers and suppliers from all over Australia.

Ben Miles, Subway senior manager for Brand Marketing, said Subway is a strong supporter of Aussie produce.

“We’re committed to supporting farmers, growers and producers around the nation,” Miles said.

“We wanted to shine a light on the incredible work they do, bringing the fresh factor to our restaurants multiple times a week.”

Miles said many of their guests were unaware that their fresh vegetables were sliced and prepared in-restaurant before serving, so they also mention it on the site.

“Subway was the pioneer of freshly prepared sandwiches,” he said. “We estimate we’re one of the largest national purchasers of fresh produce in Australia.”

“Our guests understand that the provenance of our ingredients is important, and we’ve been making considerable changes to our menu to deliver the best possible quality ingredients for our subs, salads and wraps.”

Subway supply partners include local Echuca tomato business, Kagome and Minto-based bakery, Suprima. It has also partnered with South-East Queensland farms.

Subway’s Real Fresh website was recently awarded a Gold Ava Digital Award, an international competition recognising excellence in website design.

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