Study reveals 13.5 million Australians use food-delivery apps and websites
New data has revealed that more than 13.5 million people used a fast food delivery app or website in February.
The biggest growth was recorded in the 14-24 years age group – up 9 per cent – with almost 1.4 million males and 1.3 million women shopping.
The findings come from market research company Ipsos which gathered data from about 21 million Australians aged 14 years and over with access to a wide variety of digital content and services.
According to online audience size, Ipsos’ top 10 brands are McDonald’s, UberEats, KFC, Domino’s, Hungry Jacks, DoorDash, Menulog, Hello Fresh, Pizza Hut and Grill’d.
Likewise, Australian mothers were the “biggest users” of fast food and food-delivery websites and apps at 4 million which is an increase of 3 per cent when compared to January.
- Further reading: The downside of food delivery apps