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Marketing

Sponsored: Selling cross-border? Don’t overthink it

The internet knows no borders and neither do buyers. Between 2014 and 2018, the total number of global online shoppers jumped 36%, from 1.32 billion to 1.79 billion people, according to research firm Statista. Those online shoppers increasingly want to buy things internationally, but there’s a catch: They want cross-border transactions to feel just as simple as any other purchase.

Merchants that serve cross-border customers can find that challenging. They face variations in languages, checkout processes, and payment options. These complexities can create friction, and that friction can lead to lost sales.

Nearly 77% of online consumers abandoned their shopping carts in Q2 20172 and one of the top reasons for doing so is that the checkout process is too long or complicated. So what can merchants do to unlock a greater share of cross-border commerce? Braintree, a PayPal service, partnered with research firm PYMNTS to find out.

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