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Shopify data shows record start for Black Friday weekend

Shopify’s global merchants achieved record sales of US$4.1 billion during Black Friday, a 22 per cent increase over last year’s period.

The top selling countries were the US, the UK, and Canada, while the average cart price was US$110.71 globally, the data shows. The top product categories by orders included clothing, personal care, jewellery, shoes, and decor.

In Australia, the cities with the highest sales were Melbourne, Sydney, and Brisbane. The country’s average cart price was AU$165.70, while the top five product categories consisted of clothing, personal care, kitchen & dining, shoes, and jewellery.

“Another epic, record-breaking Black Friday in the books for Shopify merchants. The world showed up for our merchants, and the excitement is only building, with Cyber Monday still to come,” said Harley Finkelstein, president of Shopify.

Shopify says it will provide another update after Cyber Monday concludes.

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