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Shein returns to Melbourne with physical Christmas pop-up store

Global pureplay fashion brand Shein is set to open a pop-up boutique store in Melbourne CBD ahead of Christmas.

This is the third time the retailer has opened a pop-up this year following strong demand in the Australian market.

Customers can shop men’s, women’s and children’s apparel, accessories, footwear and beauty products along with pet and electronics goods.

Shein’s brands such as Dazy, Sheglam, Motf, Emery Rose, Lyvlette, Romwe, Shein X, Glowmode and Petsin will also be stocked at this exclusive location.

The pop-up is located on 340 Flinders Street and is open from December 16–18 between 10 am and 6 pm.

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