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Sephora launches mobile app for ANZ

Global beauty retailer Sephora has launched its first mobile app for the Australian and New Zealand market.

The Sephora – Beauty Shopping app delivers a seamless shopping experience, live beauty content and exclusive offers.

Sephora customers will be able to watch expert tutorials on their smartphone and create and share a beauty wish list.

Customers can also store their Beauty Pass, Sephora’s loyalty card, in the app, so they don’t have to carry their card in-store.

This also gives shoppers’ instant access to their account, where they can track their membership status, collect points and redeem rewards.

“Our shoppers want the best in beauty, they want it now. Thanks to the ‘Sephora – Beauty Shopping’ app it’s now at their beautifully-manicured fingertips.

“They can discover the best in beauty – makeup, skincare, fragrance and more – anytime, anywhere, whilst receiving all the benefits of a store experience.

“Shoppers will also be treated to app-exclusive rewards that include flash previews, early access to product launches and surprise promotions,” Libby Amelia, Sephora Australia’s country manager, said.

Sephora is on the front foot to make ‘fast-beauty’ a reality for Australian shoppers with their customer-centric app.

The app ensures that Sephora continues to lead the market with not only the best in beauty, but with continued digital innovation.



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