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Podcast with Zvonko Jordanov of G&M Cosmetics

In this podcast, Internet Retailing editor Heather McIlvaine speaks with Zvonko Jordanov, managing director of G&M Cosmetics, a Sydney-based brand doing big business in China.

The 100 per cent Australian-made and owned company does around $5 million in direct sales annually through Alibaba’s Tmall platform, and, as well as selling through major retail partners including IGA.

Listen as Jordanov speaks about navigating the Chinese market in the early 2000s, creating a word-of-mouth marketing strategy and battling counterfeiters today. And learn why he’s now looking to expand to India.

Listen to the full podcast here:

Would you like to share your e-commerce insights on Internet Retailing’s weekly podcast? Email Heather at

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