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Pinterest users can now buy products directly from site

Social platform Pinterest has improved its e-commerce capabilities in Australia, launching the ability for users to buy directly from pins, from search, or though its Lens camera search functionality.

Additionally, the system now allows customers to create a shopping list, and allows publishers and influencers to create ‘Shopping spotlights’ which showcase expert recommendations and trends to customers.

Beyond the new ways to shop, there are also new ways for brands to set themselves up on the site. Retailers and brands can now be ‘verified’ by Pinterest, which will allow for increased distribution within high-intent shopping experiences, as well as additional metrics, and can set up their profile to act as a storefront.

Pinterest’s global head of shopping products, Dan Lurie, told the AFR the business’ intention is to make it possible for its users to buy anything they see on the site, or get personalised recommendations for something just like it.

“At Pinterest, we’re focused on making shopping as inspirational as possible, just like browsing the aisles of your favourite shops, where it feels like everything has been handpicked for you,” Lurie said.

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