Pet Circle launches Superhero-themed campaign with Warner Bros
Australian online pet supplies retailer Pet Circle has partnered with Warner Bros, owner of DC Studios, to launch a Superman campaign on its redesigned website later this month.
The campaign, launched simultaneously with the release of the Superman movie in Sydney, brings together Aussie petfluencers and pet parents, alongside Superman-branded delivery services.
“The campaign aligns perfectly with the spirit of the Superman story, giving everyday pet parent heroes the tools they need to protect and care for those they love most – their pets,” said Ella Lymbereas, Pet Circle’s VP.
With a refreshed web design, Pet Circle’s e-commerce platform offers advanced new features, including enhanced search, personalised recommendations, improved product listings with expert advice, and simplified auto delivery management.
Pet Circle also collaborated with the Animal Welfare League NSW to support adoption efforts for rescued dogs through its ‘Superman’ social media campaign.
Last year, Pet Circle introduced a ‘Top Dog’ national advertising campaign while rolling out a price beat guarantee.
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