Pay Per call concept recognised

Mark Freidin

27th Jun 2010

Clicks2Customers and RingRevenue Honored with LinkShare’s

Golden Link Award for Innovative Publisher of the Year

Pay-Per-Call Partners Recognized for Taking Search Marketing to the Next Level

CAPE TOWN—(28 June 2010) — Last week at leading USA Performance Marketing Network LinkShare’s Symposium in New York, pay-per-call technology provider RingRevenuewww.RingRevenue.com) and its publishing partner Clicks2Customers (www.clicks2customers.com), the leading South African Search Engine Marketing agency, were honored with LinkShare’s Golden Link Award for Innovative Publisher of the Year. The award is given out annually to a publisher who makes use of new technology or innovative methods to drive higher sales and deliver great returns. Using LinkShare’s Pay-Per-Call program, powered by RingRevenue, Clicks2Customers was able to create an innovative performance marketing campaign focused on mobile search that has delivered over 550 calls within their first two months of launching and is converting at over 30%.

“Pay-Per-Call is gaining a lot of traction in the USA and we have started rolling it out for many of our USA clients” said Michael Leeman, USA Country Manager at Clicks2Customers. “The USA search market tends to be at the cutting edge of global search innovation. We strive to introduce our clients to the critical new search developments that have the ability to significantly ramp up their online sales. Pay-Per-Call is a clear potential game changer due to the explosive growth of mobile search, whilst Facebook advertising is also currently receiving a lot of our attention.”

According to Jonathan Gluckman, Joint Managing Director of Clicks2Customers in Cape Town, “our achievements with Pay-Per-Call highlight our unique search offering to our global clients. The majority of our clients are in South Africa and Australasia, with targeted growth in South America, Africa and South East Asia. Our USA operation services select Top 100 online retailers and enables us to stay at the cutting edge of search in the leading USA market and then transfer this knowledge and insights seamlessly to our global clients. This ensures that they enjoy global best practice whilst still benefiting from our emerging ecommerce market understanding and competitive cost base.”