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MYSALE Group chooses Insider to boost its online engagement

MYSALE Group, an online retailer underpinned by their proprietary marketplace technology, chose Insider, the AI-powered platform for individualised, cross-channel experiences, to boost their multichannel growth strategy. MYSALE will leverage Insider’s powerful segmentation and onsite personalisation capabilities to reach their ideal audiences on their website and customise their email campaigns with greater relevance. 

MYSALE, the parent company of OZSALE & NZSALE, will connect and add a layer of AI-powered capabilities to their customer data with Insider. Combining predictive segmentation and precision targeting will enable the retailer to deliver more meaningful experiences in the moments that matter.

MYSALE will connect and add a layer of AI-powered capabilities to its customer data with Insider. Combining predictive segmentation and precision targeting will enable the retailer to deliver more meaningful experiences in the moments that matter.

A solid addition to Insider’s powerhouse roster, the marketplace is listed on the London Stock Exchange and operates 12 e-commerce sites that cater to customers in Australia, New Zealand, Singapore, Malaysia and Hong Kong. 

“As we look towards growth, operational excellence and executing on our marketing strategy, Insider became our top choice,” said Oliver Ranck, Marketing Director at MYSALE. 

“We are looking forward to building a strong partnership with MySale – creating a seamless experience between onsite and offsite is something we take pride in, and we look forward to being an integral part of MySale’s future growth,” said Tunc Bolluk, Country Manager ANZ at Insider. 

Insider’s strategic partnership will enhance MYSALE’s online engagement with its AI-informed experience journey orchestration tools. The marketplace will also have access to tools to drive loyalty adoption in the future, using key data points to build out that business function. 

About Insider

Insider, a platform for individualised, cross-channel experiences, enables enterprise marketers to connect customer data across channels and systems, predict their future behaviour with an AI intent engine, and orchestrate individualised customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, Messaging Apps (WhatsApp, Facebook Messenger, RCS), ads, and more.

Recently, Insider announced its $32 million Series C funding round, led by Riverwood Capital and joined by Sequoia, Wamda, and Endeavor Catalyst. Insider was featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and was named the #1 leader on G2’s Mobile Marketing Software and Personalisation Grids, with a 4.6/5 rating based 100 per cent on user reviews, 18 quarters in a row. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US.

Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalised experiences that exceed customer expectations. Insider is trusted by over 800 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, Ikea, Samsung, Newsweek, MediaMarkt, Nissan, Avis, Marks & Spencer, Allianz, BBVA, Domino’s, Avon, and CNN.

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