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Online disruptor DIY Blinds wins $15m investment

Melbourne-based online window furnishing retailer DIY Blinds has secured a $15 million investment from The Australian Business Growth Fund (ABGF).

The growth fund invested in DIY Blinds because of its business model which created a space online for consumers to buy premium, Australian-made window furnishings removing the need for physical store space.

Founded by Evan Montero and Liam Dobson in 2015, the business sells custom-made, luxury home furnishing at affordable prices. It employs 50 design consultants to help customers get their “dream look” and has a no-commissions policy.

“The industry is primed for disruption with a clear need for an online model,” said co-founder Liam Dobson. “ABGF’s investment will provide an opportunity for us to further future-proof the online customer experience, expand business operations nationally, build brand awareness, and fast-track new product offerings in our pipeline.”

Anthony Healy, CEO of ABGF, said DIY Blinds has a strong potential for growth and an innovative strategy that shows a clear point of difference in the market.

The investment takes the brand’s value to around $100 million. A commercial division called HomePro, designed to service builders, architects, and designers will be launched soon.

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