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New B2B platform eases drop shipping for retailers and suppliers

Private e-commerce company New Aim has launched Dropshipzone, transitioning from an inventory-led model into a B2B marketplace.

The marketplace allows companies to expand their catalogues of products, offering a wider and deeper product range to retail customers. Vendors can now directly drop ship from any local suppliers through the website, which will arrange fulfilment and shipping on the retailer’s behalf.

Dropshipzone GM, John Barkle (pictured above), said this move represents the biggest “pivot” in the company’s 10-year history.

“As the Dropshipzone community continues to grow, we’re continually finding better ways to serve Australian suppliers and retailers.

“Traditionally, it has been clunky and costly for retailers and suppliers to navigate wholesale. With Dropshipzone, we’re making B2B e-commerce as simple as B2C.”

Barkle added suppliers can now reach a much larger audience without spending extra on marketing while retailers get more choices within a single platform.

Recent research from Shopify shows that 86 per cent of B2B buyers prefer using self-service tools, such as B2B marketplaces, compared to contacting sales staff.

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