Nearly 4 million Australians now using meal delivery services
More and more Australians are opting for convenience when it comes to meal times, with four million Aussies now using meal delivery services, up 1.98 million since mid-2018, according to Roy Morgan research.
UberEats remains the market leader, used by 11.5 per cent of Australians, while Menulog, Deliveroo and HelloFresh have all seen significant increases in users.
Meal delivery services have risen become most popular with the younger generation with over a quarter of millennials 29.7 per cent (up 13.6 per cent points) and 28.7 per cent (up 15.5 per cent points) of Generation Z now using meal delivery services. In contrast only 4.7 per cent of Pre-Boomers use the services, an increase of 1.1 per cent points.
More women use meal delivery services (20.5 per cent) compared to men (17.6 per cent) and more city-dwellers (23.9 per cent) have meals delivered than their regional counterparts (10 per cent). Sydney just pips Melbourne as the leading city for meal delivery services.
“Uber overtook the taxis as the preferred private transport service in mid-2019 and with only a fifth of Australians now using meal delivery services there is still plenty of room to grow usage,” Roy Morgan CEO Michele Levine said.
“Younger Australians, and many enterprising older people as well, have quickly taken to the convenience of apps available in the palm of one’s hand to streamline the use of everyday services and remove the friction that many had probably never even considered.”
This story first appeared on sister site, Inside FMCG.