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Naked Wolfe settles knock-off suit with Asos, copycat brands

Footwear company Naked Wolfe has reached a settlement in the legal proceedings in the UK against Public Desire Limited and Fashmode – also known as Ego Shoe – for the unauthorised copying of its designs.

The legal disputes arose when the company found “significant similarities” between certain shoe designs offered by Ego Shoes and Public Desires, sold through different channels – including Asos

Taking immense pride in its shoe designs’ creativity, craftsmanship, and “unique aesthetic”, the company said it diligently registers each shoe design it creates to ensure comprehensive protection of intellectual property rights and will take action against any company found to be copying its designs. 

As a result of court orders, Public Desire and Ego Shoes ceased their infringing activities, destroyed their remaining stock, and paid substantial damages to Naked Wolfe. 

Additionally, Naked Wolfe negotiated a confidential settlement with Asos covering shoes from Public Desire, Ego Shoes, Asos directly, and other footwear styles.

“We are pleased to have resolved this matter through decisive action and productive settlement discussions,” said  Bronte Mance, creative director at Naked Wolfe. 

“Naked Wolfe has always been at the forefront of footwear innovation, and we are committed to ensuring that our creativity is duly protected.”

Financial details of the settlement remain confidential.

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