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Marketing

MyDeal launching Click Frenzy-like sales event

Online marketplace MyDeal has launched an end of financial year (EOFY) sales event, spruiking discounts and offers from its own sellers as well as participating retailers that will offer sales on their own sites.

Called Australia’s Night Online, the sale will kick off at 6pm on 26 June and last for 24 hours.

Customers can expect discounts on a range of popular items such as iPhones, Surface Pros, as well as discounts across commercial products such as office furniture, computers and office supplies.

MyDeal plans to leverage the existing consumer spending intent to build hype for participating retailers, from technology brands, like Microsoft to fashion brands like Nasty Gal.

The marketplace has partnered with Cash Rewards, Houzz, ZipPay and Compare and Connect to drive traffic for the event and expects impressions of more than 10 million.

It has also partnered with Rakuten Marketing, which will be facilitating advertising space during the event for retailers not participating through the MyDeal platform.

MyDeal is launching Australia’s Night Online off the back of its success during Click Frenzy 2017, when it was the most visited online retailer with 433,000 visits, according to Hitwise.

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