Nearly two-thirds of Aussies plan to avoid Boxing Day sales

Uyen Duong

16th Dec 2025

Boxing Day shopping in Australia is showing signs of decline, with 61.6 per cent of Australians saying they do not plan to participate in the sales this year, according to research from Compare the Market.

The survey, conducted in December 2025 among 1010 Australian adults, found that 22.9 per cent of respondents have never shopped on Boxing Day. Non-participation was highest among Baby Boomers, with 38 per cent saying they do not take part, compared with 7 per cent of Gen Z respondents and 10 per cent of Millennials.

Compare the Market’s Sarah Orr said the findings point to a shift in consumer behaviour, with Boxing Day playing a reduced role in the annual discount cycle.

“There’s been a real shift when it comes to the spending season, with a lot of people burning out before the holidays start,” said Sarah Orr. 

“Boxing Day used to be the biggest sales event of the year. Now we’re bombarded with a huge line-up of sales events in November.”

Nearly one-quarter of respondents said they plan to skip Boxing Day to reduce spending, while 13 per cent said they would not participate because they had already shopped during Black Friday and Cyber Monday. 

The survey found that 66 per cent of Australians had shopped on Black Friday, compared with 38 per cent who plan to spend on Boxing Day.

Regarding spending intent, 7.4 per cent of respondents said they were certain they would purchase at least one item, while 31 per cent said their decision would depend on the discount level. Those planning to shop expect to spend an average of $521.

Economic conditions are also influencing spending decisions. 

“Some families will look to tighten their belts heading into the New Year,” said Sarah Orrr. “With inflation rising at a higher-than-expected rate in September and October, and a cash rate hike on the cards for next year, reining in spending could be a good idea.”

Sarah Orr said consumers should plan ahead, compare prices across retailers and factor in delivery costs when assessing discounts. 

She also noted that some shoppers may be eligible for offers through insurance providers, energy retailers or utility companies, and recommended checking loyalty programs and retailer communications ahead of the sales period.

Clearer spending plans may help households manage financial pressure and avoid entering the new year with increased financial strain.

“Nobody wants to start the New Year with a financial hangover,” she added.