Latest news:

You are currently not logged in

Log in

Majority of Gen Z, millennials say AI can improve online shopping

The majority of Gen Z and millennials believe that artificial intelligence can contribute to a better online shopping experience, according to a new study.

A total of 88 per cent of Gen Z and 77 per cent of millennials said that AI will improve online shopping, according to research by e-commerce technology company Rokt and Harris Poll.

The research surveyed 6023 consumers across the US, the UK, France, Germany, Australia, and Japan from May 1 to May 15 this year.

AI’s ability to make it easier for consumers to compare prices, find deals and receive relevant offers and recommendations, receive personalised assistance and find reviews are the top five reasons Gen Z identified how the technology can improve their online shopping.

Millennials, on the other hand, said that AI can make discovering new things easy and online shopping convenient and that it anticipates their needs or wants.

“This research provides decision-makers with a roadmap for creating new strategies and implementing advanced tech, such as AI, to significantly help improve the online shopping experience in ways that will surprise and delight shoppers,” said Elizabeth Buchanan, chief commercial officer at Rokt.

Meanwhile, 34 per cent of respondents from the US and Australia said that too many advertisements while checking out is a frustration or barrier in online checkout. 

Needing to create an account or log in, irrelevant ads and product information on checkout, time-consuming checkout process, and realising the payment option tried did not work are the other top frustrations or barriers identified.

No Comments | Be the first to comment

Comment Manually

No comments