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Luxury goods company takes another stab at e-commerce

Luxury goods company LVMH is taking another stab at the world of e-commerce, with a new online department store to launch in May.

The e-commerce site will operate under the same name as the LVMH-owned French department store Le Bon Marché and carry all 70 luxury brands in the LVMH portfolio.

These include, Louis Vuitton, Fendi, Céline, Christian Dior and Marc Jacobs, among dozens of other fashion, jewelry, cosmetics and wine and spirits brands.

This marks LVMH’s second attempt to profit from the rapidly growing online luxury goods space. (LVMH shut down its previous e-commerce platform eLuxury in 2009.)

And it puts the company in direct competition with the likes of online fashion retailer Net-a-Porter, as well as some of its own brands.

Louis Vuitton has its own e-commerce site and Céline will launch an online store later this year, according to an article in the Financial Times (paywall).

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