Loyalty app hits 2.2 million users, offers ‘footfall guarantee’

Heather McIlvaine

1st May 2018

Stocard on Friday announced it has now reached 2.2 million active Australian users, more than doubling its customer base since it launched Down Under in July 2016 with one million users, and signed on another major retail partner, with the addition of Decathlon to its network.

“We are thrilled that we have reached 2.2 million users of the Stocard app in Australia,” Stocard’s country manager in ANZ Radinck van Vollenhoven said in a statement.

“This is a significant achievement for the local arm of the company since entering the market last year. We’ve built strong relationships with Australian brands to help bring the best retail experience to their loyal customers.”

Through the free Stocard app, consumers can upload all their loyalty membership cards into a single centralised application. Users can then access the latest offers available from retailers based on their preferences, while Stocard offers users relevant and localised deals that drive shoppers into physical stores.

Decathlon Australia CEO Olivier Robinet said the French sporting goods retailer plans to use Stocard to engage its local customer base.

“Aussies are the sportiest people in the world and we are looking forward to making sport more accessible here in Australia through our range of 70+ sports and innovation products. We are excited to work with Stocard to engage with our community in Australia,” he said.

Footfall guarantee

Stocard has also recently announced its aim to make 2018 the year that retailers marry bricks and clicks, with a ‘footfall guarantee’.

Based on its track record of increasing in-store foot traffic by 21 per cent so far, the mobile loyalty wallet is guaranteeing an incremental lift in sales conversions from its mobile campaigns, as well as footfall. If the threshold of in-store purchases is not met, Stocard is promising to meet them in terms of media make good.

“Businesses need to understand the relationship between digital environments and in-store traffic. The high street is very much still alive and kicking. People still crave human interaction and the familiar environment of a shop, they just expect stores to adapt as humans have and offer more flexibility. Businesses that can make the flow from online to offline as seamless as possible will be rewarded by the consumer,” van Vollenhoven said.

At the same time, according to Stocard, marketers are demanding more transparency into actual in-store campaign performance. By combining location data and loyalty card usage, Stocard is able track in-store purchases which can be linked to determine incremental return on investment in a digital to offline setting.

Globally, Stocard has 17 million users with a user base growing by half a million users, month on month. Over 500 brands are using Stocard internationally to reach shoppers with loyalty offers, including major local retailers such as the Woolworths Group, Wesfarmers and the Country Road Group.