Louis Vuitton hit by massive Hong Kong data breach

Kaycee Enerva

22nd Jul 2025

Louis Vuitton Hong Kong is under investigation following a data breach that may have compromised the personal information of approximately 419,000 customers, reports the South China Morning Post.

Louis Vuitton Hong Kong reported a data breach to the Office of the Privacy Commissioner for Personal Data (PCPD) on July 17, more than a month after the brand’s French office first detected suspicious activity on June 13. The PCPD confirmed the report yesterday.

Initial findings suggest the breach exposed personal data, including names, passport numbers, birth dates, addresses, email addresses, phone numbers, purchase histories, and product preferences.

Although no complaints or inquiries had been received yet, the privacy watchdog said it had launched a formal investigation “in accordance with established procedures,” including whether there was a delay in reporting the incident.

Louis Vuitton Hong Kong said an unauthorised party accessed customer data, but it acted swiftly to investigate and contain the breach with the assistance of external cybersecurity experts.

“While our investigation is ongoing, we can confirm that no payment information was contained in the database accessed,” the company said.

Louis Vuitton added that it is continuing to upgrade its security systems and will notify relevant regulators and affected individuals.

“We sincerely regret any concern or inconvenience this situation may cause,” it said.

Hong Kong’s Office of the Privacy Commissioner for Personal Data said it had launched an investigation into Louis Vuitton Hong Kong, including whether the incident involved delayed notification. No relevant complaints or inquiries have been received so far, it said.

• Further reading: Cartier tells customers some data stolen in cyberattack.