Leadership changes at Gumtree, CarsGuide and Autotrader
Gumtree Australia, CarsGuide and Autotrader have appointed three new key leader to support the transformation to a single business across the three brands.
Manisha Seewal will join the company as chief marketing officer, while Daniel Evans and Shannon Fitzpatrick are appointed chief product officer and director of commercial partnerships, respectively.
The newly-appointed team will guide the further integration of the business, with a focus on each brand benefiting from one another, realising synergies, and identifying growth opportunities, according to the company.
“As we look to the future, we need the best in the industry to help drive our strategy and realise the potential of our integrated business,” said Mark Kehoe, MD for Gumtree Australia, CarsGuide, and Autotrader. “Manisha, Daniel and Shannon all have a key role to play in that evolution.”
The three brands were integrated last year and the combined business, via Ebay Classifieds Group, was then acquired by global online classifieds specialist Adevinta earlier this year. Under Adevinta, the new business direction will see synergies across Gumtree, CarsGuide and Autotrader realised through a combined ecosystem approach.
“With oversight from our new leadership team, our brands will work closely to deliver results across every part of the business, from marketing and technology to media and beyond,” Kehoe added.