Kogan.com reports strong growth ahead of Christmas

Internet Retailing

23rd Oct 2017

Kogan.com has released its cash flow statement for the quarter ending 30 September 2017, marking another strong quarter and revealing a strong financial position ahead of Christmas trading.

The pureplay online retailer ended Q1 FY2018 with cash of $25.8 million and access to a bank facility of $10 million, which remains undrawn.

Kogan.com said it is well poised to continue its strong financial position into the peak Christmas quarter.

In anticipation of strong seasonal sales, the company has increased its inventories by $12.8 million since 30 June 2017, to $52.5 million.

Kogan.com also increased its marketing activities in the quarter, which had an immediate impact on earnings. However, the company said it expects the decision to have a strong return-on-investment in the short term.

Notwithstanding, the company produced a net operating cash flow of $928,000.

Kogan.com reported a 35.9 per cent increase in revenue and 37.7 per cent increase in EBITDA in the quarter (compared to Q1 FY2017 pro forma EBITDA).

Its gross margin in the quarter was 18.2 per cent, compared to 17.9 per cent in Q1 FY2017. The figures from Q1 FY2018 are unaudited.

Kogan.com has added 278,000 active customers since this time last year, and surpassed the 1 million active customers milestone in August.

After launching Kogan Insurance in August, the company said initial metrics are “encouraging” and highlight the long-term value creation opportunities of the company’s portfolio strategy.

Kogan.com’s mobile business celebrated its second birthday in the quarter with a successful promotion in partnership with Vodafone.

Founder and CEO Ruslan Kogan said he was pleased to deliver a trading update that demonstrates ongoing strong year-on-year growth in revenue and profitability.

“With a significant investment in high quality inventory, and an exciting line-up of new product releases and promotional offers to be rolled out over the coming quarter, we are better poised than ever to help out Santa Claus this Christmas.”