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E-commerce

Jigsaw, David Lawrence exceed targets

Jigsaw and David Lawrence exceeding sales targets with launch of new ecommerce websites

Sydney, Australia, July 7, 2011 — Leading digital agency BlueArc Group has launched the new ecommerce websites for clothing retailers Jigsaw and David Lawrence, as they look to capitalise on the growth in online retail spend.

With extensive experience in ecommerce solutions and continuing the strong relationship already forged with Jigsaw and David Lawrence, BlueArc was engaged to design and develop ecommerce websites that would inspire online purchases, improve brand loyalty and build on the in-store experience.

Lyle Hudson, Group Operating Officer, M Webster Holdings comments, “Providing customers with the ability to make online purchases from the Jigsaw and David Lawrence collections was an important business initiative. We were determined to provide an online shopping experience that was a faithful reflection of each brands’ essence, incorporating the style and service our customers expect. The feedback so far has been overwhelmingly positive. The online stores represent one of our strongest growth channels and a significant contribution to our earnings.”

The websites feature classic styling, a clean user interface and simple navigation to encourage customers to explore the brands and the latest season collections. They provide Jigsaw and David Lawrence with an additional revenue stream that is easy to maintain and serves the needs of the web-savvy audience.

Since the launch of the new websites, each online store has attracted record web traffic and is already exceeding ambitious sales targets.

“We are delighted with the launch of the online stores for Jigsaw and David Lawrence. BlueArc continues to be a trusted digital partner that understands our business. They help us stay ahead of the curve when it comes to online innovation with an offering, culture and capabilities that support our growth initiatives. We’re pleased to be working with BlueArc to continue the momentum of our remarkable heritage within the Australian fashion landscape,” said Hudson.

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