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JD Worldwide launches enhanced authenticity verification services

JD Worldwide,’s cross-border e-commerce platform, has rolled out an improved set of authentication processes for imported products.

The set of verification processes called JD Smart Check is focused on speeding up quality inspections for cosmetics, incorporating blockchain technology for comprehensive anti-counterfeiting measures, and conducting authenticity inspections for products shipped through direct mail.

JD Worldwide partnered with the Cosmetics Technology Center of China Inspection and Quarantine Science Institute for the implementation of X-ray fluorescence analysis for fast on-site assessment of cosmetics and personal care products at the company’s logistics centres.

The company will also use serialised tracking codes, supply chain monitoring, and product inspection videos for each product as part of strengthening its anti-counterfeit measures.

In addition, the company now extends product inspection services to include reports from authoritative centres.

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