Ikea rolls out same-day click and collect service
Ikea Australia has launched a same-day click and collect service in Canberra in response to high customer demand.
Since opening an e-commerce store in the nation’s capital in November 2016, the flat-pack furniture retailer has sold enough stock online to fill two Olympic swimming pools.
“Canberrans can’t get enough of the Ikea online shopping service, and since click and collect was launched five months ago there has been strong take up for the service,” Michael Donath, Ikea Australia’s multi-channel manager said.
“We know that our customers want even more convenience when they shop with Ikea and that’s why we’ve brought in a same-day service.”
The retailer has added a new step to its checkout process to let customers select their preferred 4-hour window for same-day pickup.
According to the Swedish company, many customers who use the click and collect service also shop in the store before collecting their goods.
Canberrans have purchased all manner of goods from the online store, from entire kitchens through to single products.
The first product sold was an outdoor table and two chairs and the second product was a Christmas tree, the retailer said.
Ikea’s online customers in Canberra are also late night shoppers, with almost 10 per cent of orders being placed between 10pm and 6am.