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Iconic Aussie kaftan brand Camilla launches dedicated NZ site

Camilla has launched dedicated e-commerce sites for the New Zealand and European markets, reflecting a recent increase in demand for the brand’s trademark kaftans from customers around the world.

The new sites allow shoppers in New Zealand and Europe to browse more relevant products and purchase items in their local currency, creating a better overall user experience.

Camilla’s online trade manager Rebecca Boyd said in a LinkedIn post on Thursday that the launch was a “special milestone” for the company.

“This highlights the demand and love for the Camilla brand and how far we have come as a company,” Boyd said.

“Therefore we have responded through creating these beautiful sites to better serve our tribe as it continues to grow.”

James Domensino, Camilla’s head of online, added that the brand has seen strong demand from European customers since launching a combined UK-European site in November 2018.

“COVID-19 magnified the demand for our product in all pockets out Europe so we decided to split them into their own site to deliver more relevant pricing and content for that region,” Domensino said.

The digital team launched the two new sites in the space of two weeks; the New Zealand site launched just as Alert Level 4 lifted, enabling Kiwis to shop online again.

“Internally there was a massive effort from the whole digital team to align a number of key milestones to go live with two new sites in the space of two weeks,” Domensino said.

Since launching, Camilla’s New Zealand site has seen 16 orders and generated $8000, with loungewear styles and accessories proving most popular, according to Boyd.

The site stocks all the same products as the Australian site, except for cushions, yoga mats and bed linen.

The luxury fashion brand, founded 15 years ago in Australia’s Bondi Beach, now operates five digital assets in Australia, New Zealand, the US, UK and Europe, with more on the cards.

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