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Heritage swimwear brand Okanui sees huge online sales boost

Heritage swimwear brand Okanui reported an increase in sales for November and December, with a 75 per cent year-on-year (YoY) growth across the board.

According to the brand, online sales increased by 136 per cent year on year, while retail sales increased by 41 per cent, demonstrating the “strong demand” for Okanui’s premium products. 

“We feel the results reflect both the quality of our products and the trust our customers place  in the Okanui brand,” said Simon Kasprowicz, CEO of Okanui. 

Several product categories were popular during the peak months of November and December. The Men’s Classic Shorts were one of the most popular items, and the Women’s Navy Common Knit Jumper sold out three times during the period.

Okanui also saw a substantial spike in popularity as a result of prominent celebrity sponsorships. The firm reported an increase in sales and site traffic for Hugh Jackman’s Navy Hibiscus Classic Shorts, which sold out during the period. 

“While celebrity endorsements like Hugh Jackman being spotted in our limited edition Gotcha4Life Classic Shorts certainly help amplify our brand, it’s ultimately our ongoing dedication to quality and the connection we have with our customers as an Australian family-owned business that drive our success,” Kasprowicz added. 

The brand is also planning to expand its retail presence and enhance its online platform. 

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