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Former DealsDirect execs reunite on new venture

NORA Network founder Paul Greenberg has been appointed brand ambassador and strategic adviser of Satellite Office, an offshoring solutions provider started by his former colleague, Michael McRitchie.

The two retail veterans previously worked together at DealsDirect, which Greenberg founded in 2004 and McRitchie joined as CEO in 2012.

“I am very excited to be working with Paul again and continuing our focus in the Australian retail industry as well as small to medium and high growth businesses,” said McRitchie.

“Satellite Office is a business built by a retailer for retail… We pride ourselves on understanding the business, objectives and challenges of our clients and provide a tailored staffing team that delivers both operational improvements as well as significant cost savings.”

Based in Australia and the Philippines, Satellite Office featured on the AFR’s Fast Starters list this year. It is the pair’s second venture into offshore solutions, with Greenberg and McRitchie transitioning DealsDirect’s customer care, digital marketing and design, IT development, merchandise support and finance functions to the Philippines in 2012.

Greenberg said the business reflects his interest in the opportunities for Australian retailers to grow their business overseas.

“A major focus of the NORA Network over the last few years has been on what I term the ‘flat world’ opportunity, and in particular, cross border trade. An often missing part of the conversation though is how Australian businesses can tap into global talent, with deep cost and productivity efficiencies… So when Michael offered me an advisory board position, I jumped at it,” said Greenberg.

Greenberg has a small portfolio of advisory board roles outside of the NORA Network.

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