Foot Locker launches local e-commerce store

Internet Retailing

18th Jul 2017

Foot Locker has launched its first e-commerce store Down Under, enabling consumers to order the full range of premium sneakers and apparel from anywhere in Australia.

The website was previously used to show Foot Locker’s in-store range to customers, but didn’t support transactions.

Now, all Australians, including those in regional areas, can shop conveniently online 24 hours a day, 7 days a week.

“We’re excited to expand into the online space and give our customers the opportunity to access our full range of product from anywhere in Australia,” says Natalie Ellis, vice president and general manager for Foot Locker Asia Pacific.

The new site houses the best range of sneakers, apparel and accessories from premium brands including Jordan, Nike, adidas, Puma, Asics and Converse.

It allows free returns anywhere in Australia, free delivery nationally for orders over $150 and has a selection of more than a thousand products, with new products added weekly.

Foot Locker has built the e-commerce store to meet the needs and expectations of  consumers and to facilitate access to the best-of-the-best sneakers from anywhere in Australia.

Consumers will also have access to the full range of House of Hoops, a-standard, Puma Lab and Converse Prime product that has previously only been available for purchase within flagship stores.

Foot Locker anticipates that the online store will further fuel the rise of sneaker culture in Australia.