Faster to market: Ebay launches AI-powered listing tool

My Nguyen

5 hours ago

Ebay Australia has introduced a new AI-powered listing tool that allows users to automatically generate product listings directly from uploaded photos.

Using image recognition and automated text generation to convert input photographs into drafts, the tool aims to reduce listing times for casual e-commerce sellers.

The launch comes as consumer research indicates that long listing times prevent sellers from participating in the reselling platform. According to an Ebay and YouGov study, 74 per cent of respondents reported difficulties when attempting to sell pre-loved goods online, with 17 per cent citing the time required to list products as a barrier.

“What is emerging is a clear shift towards a new “resale-ready” purchasing mindset, with Aussies increasingly buying strategically, and building resale value into their decision from their very first decision to purchase,” said Anne-Marie Cheney of Ebay Australia.

The new system functions inside the photography panel of the mobile app. When a user activates the listing feature, the software uses a three-stage process to list products for sale.

• Guided Capture: An automated system monitors image capture and signals when the user has collected an adequate quantity of high-resolution angles.
• Draft Generation: The application analyses the uploaded imagery to pre-fill titles, calculate regional shipping structures, and categorise item specifics.
• Image Editing: Built-in tools automatically erase photographic backgrounds and adjust lighting configurations to standardise listing visuals.

Certain marketplace divisions, such as automotive parts and accessories, remain excluded from the automated listing program.

“We’re seeing Aussies think differently about the value and longevity of their wardrobes,” said Cheney. “Ebay is committed to making it simpler to sell with tools like our AI-powered listing technology, unlock the value in what they own and give great items another life.”

This week, GameStop CEO Ryan Cohen is considering withdrawing the videogame retailer’s $56 billion bid for Ebay and may instead pursue a partnership or joint venture with the e-commerce company.