Enjo Australia to shift sales model exclusively online
Cleaning products retailer Enjo Australia has decided to transition to an exclusive online-only platform, effective November 19, ending its home-selling network model.
“For 30 years, Enjo has built a reputation in Australia for the quality of its products and its ability to understand and cater to customer preferences and market trends,” said Barb De Corti, Enjo CEO and founder.
“In this new chapter of our business we are exclusively focusing on enhancing our e-commerce platform to create a more streamlined online shopping experience.”
The shift comes as more Australians prefer shopping online.
According to Australia Post‘s latest e-commerce industry report, eight out of 10 Australian households shop online, spending $63.6 billion last year.
“As a leader and pioneer of sustainable cleaning in Australia, ENJO’s longevity and success is down to our ability to adapt and change with the times,” said De Corti.
“The market is always evolving, and we are committed to delivering the same exceptional products via this more convenient and efficient online platform.”
The company says existing customers can still book an in-home ShowxShare event with an independent consultant up until November 18.
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