Ebay to set new mobile shopping record
More than 1.8 million people are expected to visit Ebay through their mobile devices today, setting a new record for mobile shopping in the country.
Ebay predicts gifts will be purchased via mobile at a rate of 3 per second compared to 5 per second across the entire site, as users seek out convenience on one of the busiest online shopping days of the year.
Unlike in previous years, desktop purchases are expected to peak between 1pm and 2pm, while sales on mobile will peak between 9pm and 10pm.
The 15 minutes between 9pm and 9.15pm are expected to see the highest velocity of online purchasing ever on Ebay in Australia. During this time, on mobile devices alone, 8 items will be purchased per second.
“Australians are leading the way when it comes to mobile shopping globally and with 70 per cent of all traffic on Ebay coming from a mobile, it’s no surprise that this year’s busiest online shopping day will break mobile records,” said Gavin Dennis, Ebay’s chief financial officer and head of retail insights.
As more Australians shop online for the holidays, the marketplace giant has launched a new tool to help consumers find the perfect find.
Now shoppers can use Google Assistant to sort through curated items to narrow down a gift that suits their friends and families taste and personality.
By saying, “Hey Google, ask Ebay to find a gift”, the Gift Finder will ask a series of fun questions to understand the gift recipient, and recommend the best products for them.
The technology will identify traits such as favourite cities, preferred style of entertainment, and ideal holidays to narrow gift options for hard-to-buy-for friends and family members.
A new ‘I want to buy’ function has also been added, which lets Aussie shoppers find specific products on the marketplace.
To celebrate Australia’s busiest online shopping day, Ebay is offering a range of deals across the hottest categories including electronics, liquor, fashion and toys.
All deals come with Ebay’s price match guarantee.