LISTEN: E-commerce tips from The Party People
Internet Retailing contributor, Chloë Thomas, chats with Dean Salakas from The Party People.
The Party People is a bricks and clicks retailer, with two Australian stores and an e-commerce store which was first launched in 1998. They’re now turning over $2 million a year.
Speaking on the eCommerce Masterplan podcast Salakas shares tips for picking vendors and gaining publicity through TV appearances including Shark Tank and MasterChef, as well as finding synergies between bricks & mortar and online and why you shouldn’t dismiss Bing.
Listen to the interview in full here: