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LISTEN: E-commerce tips from The Party People

Internet Retailing contributor, Chloë Thomas, chats with Dean Salakas from The Party People. 

The Party People is a bricks and clicks retailer, with two Australian stores and an e-commerce store which was first launched in 1998. They’re now turning over $2 million a year.

Speaking on the eCommerce Masterplan podcast Salakas shares tips for picking vendors and gaining publicity through TV appearances including Shark Tank and MasterChef, as well as finding synergies between bricks & mortar and online and why you shouldn’t dismiss Bing.

Listen to the interview in full here:

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