DoorDash’s new in-app features gives local restaurants a needed boost

Karl Aguilar

3 hours ago

In an effort to drum up support for struggling restaurants in Australia, DoorDash has launched a new in-app feature that will provide rewards, discounts, and other promotions for customers dining at partner restaurants.

With the new Going Out feature, DoorDash is encouraging customers to take advantage of exclusive deals and discounts by dining in person at participating restaurants. DoorDash customers just have to head to the “Going Out” tab in the DoorDash app to claim a promotion from participating local restaurants, and check in by tapping their phone on the DoorDash Tile when they arrive at the restaurant to activate the promotion. 

The feature provides DoorDash customers the opportunity to be rewarded for their loyalty to local restaurants and enjoy exclusive benefits all while supporting their favourite local restaurants. At the same time, it is also helping restaurants attract new customers and retain their existing ones with the help of the DoorDash platform. 

Simon Rossi, VP at DoorDash Apac said: “We’ve heard from our restaurant partners that bringing more customers in-store is a top priority, and we’re thrilled to offer our platform, reach, and technology to make it simpler than ever to drive foot traffic when they need it most – whether it’s filling tables during slower periods or building consistent demand. We are always working to provide our partners with the tools and support they need to grow and keep their businesses strong – by encouraging people to dine out, and rewarding repeat visits, we’re helping restaurants build more lasting relationships with their guests.”

Feedback from participating restaurants has been positive thus far, many of whom have lauded the innovative way the Going Out feature is helping them attract old and new customers alike.

The feature is initially available in Sydney and Melbourne and can be accessed at the moment via DoorDash’s iOS app. Plans for the feature’s national expansion are currently in the works.