Deliveroo set to deliver MasterChef treats in TV tie-in
Food-delivery company Deliveroo has partnered with MasterChef Australia to deliver 21,504 limited edition mini ‘Bacon Me Go Nuts’ Choc Tops.
Customers need to search for “MasterChef” on Deliveroo platforms and spend over $20 with participating restaurants to receive the delicacy, while stocks last.
Laura Wilson, head of marketing at Deliveroo, which has sponsored the TV series for three years, said the latest creation from last night’s MasterChef episode added a “delicious twist” to the much-loved choc top treat.
Tamar Hovagimian, head of effect at Paramount ANZ, said: “We’re excited that viewers can, for the first time ever, experience a dish inspired by what they have seen in the show immediately after the winner has been announced.”
Mediabrands Content Studio managed the partnership and oversaw the production, packaging and distribution of the choc tops to 128 Deliveroo restaurant partners nationally.
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