Deliveroo for Business targets hungry office workers

Internet Retailing

5th Oct 2016

UK-based Deliveroo has introduced a dedicated microsite and new features for corporate clients with the launch of Deliveroo for Business today.

The new service is available across all of Deliveroo’s cities of operation, including Sydney, Melbourne, Brisbane and Perth, and has been adopted by global companies, such as Survey Monkey and Eventbrite.

Deliveroo for Business lets companies create a corporate account and set up allowances for teams or individual employees to order food at work. Integrated billing helps companies keep an eye on expenses.

The idea for a targeted corporate offering was sparked by the increasing number of office workers having lunch delivered to their desks, rather than bringing food from home, which the on-demand food delivery company says is a global trend.

“Deliveroo for Business presents a great opportunity for companies to offer a tasty way to reward hard workers. Employees no longer have to resort to boring cheese sarnies or canteen food – they’ve now got access to a range of amazing food from the best restaurants near their office,” Deliveroo’s country manager in Australia Levi Aron said.

“Deliveroo for Business gives employees a huge variety of food to fuel their hard work, from early risers enjoying a healthy breakfast, brilliantly catered meetings to late night workers wanting to treat themselves – there is something for everyone. It also provides full visibility and an easy streamlined expense process to make life easier for office managers, who are able to totally customise their account.”

Online wine retailer Vinomofo sees Deliveroo for Business as a way to offer more relevant perks to its employees. “Our corporate account with Deliveroo enables us to go beyond the usual perks for our mofos. We like to focus on meaningful experiences, and there’s no better experience to match with wine than delicious food delivered to the office or home,” the company’s head of culture Michael Ellis said.

Deliveroo credits its ability to provide a uniform service across the globe with earning the loyalty of large banking, law, media, and technology firms.

To mark the launch of Deliveroo for Business, the company has released some insights into Australian office workers’ eating habits.

According to Deliveroo’s data, finance and tech workers are the most likely to be found eating at their desk. This sector is responsible for 38 per cent of the company’s corporate orders, followed by law and then the media and advertising industries.

Findings also show that Friday is the most popular day in Australia for ordering food to the workplace, and Aussies order their lunch on average at 12pm.