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Marketing

Customer feedback tool moves to free model

TruRating last week changed its pricing model to allow retailers to use its customer feedback tool for free.

The software sits on the payment terminal and enables the collection of mass, genuine paying customer feedback.

Businesses can now receive the software free for the first payment outlet. Additional outlets can be added for a small monthly fee.

Georgina Nelson, founder and CEO of TruRating, said the decision to change the pricing model has to do with the importance of good, reliable, useable data to make educated decisions on their growth plans.

“We believe that providing a great customer experience is critical to a business’s success and that every business should be able to afford to collect, analyse and act on customer feedback – not limited to those with big data capabilities and associated budgets,” Nelson said. 

Retailers can elicit customer feedback on anything, with five base customer experience questions and two bespoke question slots, to understand how they stack up against competition, which days and times they have the best and worst customer experience and monitor outlets while managers are not there.

Michael Keogh, director of Bags To Go, said insights from customers have been valuable. 

“I can already see how this is going to drive long term positive change for our business,” Keogh said.

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