Catch founders bring Click Frenzy back to market
Click Frenzy is making its comeback under new ownership, with a week-long end-of-financial-year (EOFY) sale scheduled to begin on June 18.
The event marks the first major campaign since ecommerce entrepreneurs Gabby and Hezi Leibovich – the founders of Catch, Menulog, and Scoopon – acquired the platform.
Backed by Australia Post as the major sponsor, the EOFY sale is expected to feature hundreds of retailers across categories, including fashion, technology, beauty, homewares, sporting goods, and travel.
Participation will be free for the first 500 retailers and e-commerce brands that register their interest.
“Click Frenzy has been part of the Australian retail culture for more than a decade, and very few retail brands have this level of awareness among both consumers and retailers,” said Gabby Leibovich.
“We see an opportunity to build on that foundation, with this EOFY sales event as our first step, but we’re also thinking much bigger about how Click Frenzy can play a meaningful role in shaping the future of ecommerce in Australia.”
Hezi Leibovich said the relaunch also aims to make the platform more accessible for retailers.
“We wanted to remove as many barriers as possible and create an opportunity for more Australian businesses to participate, get exposure and drive meaningful results during one of the biggest retail moments of the year,” he added.
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