Black Friday sales grew 34 per cent in 2021: Shopify
Black Friday was a successful endeavour for many Australian businesses, according to data from Shopify which found that, over the course of last Friday, local sales grew 34 per cent on the firm’s records from last year.
“Each year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever,” said Shopify president Harley Finkenstein.
“From in-store retailers to online, and even viral TikTok must haves, these Black Friday sales show that independent businesses are having a massive impact on global e-commerce [and] consumer support for independent brands is at an all-time high.”
Accord to Shopify, customers around the world spent almost $3 billion during the hours between the beginning of the event in New Zealand, and the end of the day in California.
And, this year saw more shoppers buying through mobile than ever before, with 66 per cent of sales made on mobile devices, compared to 65 per cent a year prior.
Buy now pay later firm Klarna added that it saw Australian sales volumes 298 per cent higher than the same day a year prior, and that through the ‘Black Week’ up to Black Friday saw sales up 353 per cent.